The sister brand of Rolex is in no way inferior to it in terms of quality and performance. Over the years, the brand has developed its own style, with production in its own manufacture.

Tudor was launched in 1946 by Rolex founder Hans Wilsdorf. The watches originally differed significantly from the Rolex models, as they were mostly rectangular. However, the designs have become increasingly coordinated over time. Today, Tudor implements its own collections and trends, such as textile wristbands, which were unusual for luxury watches until just recently.

Since its inception, it was clear that Tudor was intended to appeal to a completely different target group than Rolex, namely the working class. It was thus introduced to the market as a reliable and rugged watch that nevertheless offered a certain degree of luxury due to its high quality. Since then, the Tudor has been known as the “watch for doers”.

«A lot of hard work was done over the years in order to manufacture a watch just as reliable as the Rolex. Today, Tudor develops high-quality and attractive sports watches with an excellent price/performance ratio.»

Adrian Rösselet
Managing director and owner

Tudor Neuheiten

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Do you have a question or other request? Contact us or stop by and let us advise you in our shop in the heart of Zug’s historic old town. We look forward to your visit.

Adrian Rösselet

Managing director and owner


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