Tudor was launched in 1946 by Rolex founder Hans Wilsdorf. The watches originally differed significantly from the Rolex models, as they were mostly rectangular. However, the designs have become increasingly coordinated over time. Today, Tudor implements its own collections and trends, such as textile wristbands, which were unusual for luxury watches until just recently.

Since its inception, it was clear that Tudor was intended to appeal to a completely different target group than Rolex, namely the working class. It was thus introduced to the market as a reliable and rugged watch that nevertheless offered a certain degree of luxury due to its high quality. Since then, the Tudor has been known as the “watch for doers”.